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Amazon to Raise Prime Price Nearly 17 Percent

The price for Amazon Prime’s annual subscription will go from $119 to $139. The monthly subscription price will also rise, from $12.99 to $14.99.
Is Amazon ready to raise the price of Prime delivery? Wall Street thinks so
The Amazon logo is seen outside its JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020. REUTERS/Brendan McDermid.

Amazon is raising its Prime prices nearly 17 percent, the first price increase for the membership since 2018.

The price for Amazon Prime's annual subscription will go from $119 to $139. The monthly subscription price will also rise, from $12.99 to $14.99.

The price change will take effect for new Prime subscribers on Feb. 18 and for current Prime members after March 25, Amazon said in a press release on Wednesday

“With the continued expansion of Prime member benefits as well as the rise in wages and transportation costs, Amazon will increase the price of a Prime membership in the U.S.,” the press release reads. 

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